Lead Generation Funnel

We were approached by a luxury home and lifestyle provider that specializes in pools and jacuzzis with the clear objective of creating a steady stream of qualified customer inquiries. The challenge in this industry is not generating traffic, but separating genuine buyers from casual browsers who are simply curious about pricing or design ideas. Our solution was to build a comprehensive lead generation funnel that would attract potential clients, guide them through a carefully designed digital journey, and ensure that only the most relevant prospects reached the sales team. To achieve this, we designed and developed a modern, high-converting landing page in Webflow that immediately communicates value and credibility. The landing page was supported by a multi-step questionnaire that asked targeted questions about the customer’s project scope, such as pool type, estimated budget, and timeline. Every response was structured to provide sales with meaningful context, while automated email notifications ensured that new inquiries were delivered instantly and could be acted upon without delay. All data was stored in a CRM-ready format to enable seamless follow-up and long-ter